Kathryn Hendry

Copywriter

COPY INTERN IPG Health | June 2024 - Aug 2024

Worked jointly with a team of interns to create and pitch an integrated and meaningful healthcare-focused advertising campaign for an emerging oHCM medication
Provided copy assistance on over ten branded and unbranded campaigns pertaining to hemophilia
Transformed technical jargon into patient-friendly language through digital deliverables

PITCH TEAM COPYWRITER TNH Ad Agency | Sep 2024 - Present

Craft an engaging, digital-first campaign for Digitas, aimed at encouraging Gen-Z students to apply for the 2025 Campus Program
Collaborate with a cross-functional team of strategists and creatives over the course of fifteen weeks
Facilitate weekly creative team meetings to monitor project advancement and ensure adherence to deadlines

COMMUNICATIONS INTERN The Governor’s Office of New Jersey | May 2023 - Aug 2023

Established the official Bent Spoon TikTok account and created engaging content on a weekly basis
Creatively introduced ice cream flavors and baked goods to the TikTok page through the “Spoonie Recs” series, which featured trusted recommendations from Bent Spoon workers
Processed orders for over 100 customers daily, all the while providing a unique and pleasant service experience

CONTRIBUTING WRITER Jerk Magazine | Sep 2022 - Present

Apply understanding of ever-changing Syracuse culture to create witty and engaging articles and stories
Collaborate with other student writers, designers and artists on three issues per year
Verify that all written content aligns with the prescribed editorial style and meets pre-established deadlines

SOCIAL MEDIA MANAGER The Bent Spoon | May 2022 - Aug 2022

Established the official Bent Spoon TikTok account and created engaging content on a weekly basis
Creatively introduced ice cream flavors and baked goods to the TikTok page through the “Spoonie Recs” series, which featured trusted recommendations from Bent Spoon workers
Granted coveted title of “Master Scooper”

S.I. School of Public Communications & Martin J. Whitman School of Management May 2025

B.S. Advertising & Marketing

Fashion & Beauty Communications Milestone

GPA: 3.7/4.0 | Dean’s List