Kathryn Hendry
Copywriter
EXPERIENCE
COPY INTERN IPG Health | June 2024 - Aug 2024
Worked jointly with a team of interns to create and pitch an integrated and meaningful healthcare-focused advertising campaign for an emerging oHCM medication
Provided copy assistance on over ten branded and unbranded campaigns pertaining to hemophilia
Transformed technical jargon into patient-friendly language through digital deliverables
PITCH TEAM COPYWRITER TNH Ad Agency | Sep 2024 - Present
Craft an engaging, digital-first campaign for Digitas, aimed at encouraging Gen-Z students to apply for the 2025 Campus Program
Collaborate with a cross-functional team of strategists and creatives over the course of the school year
Facilitate weekly creative team meetings to monitor project advancement and ensure adherence to deadlines
COMMUNICATIONS INTERN The Governor’s Office of New Jersey | May 2023 - Aug 2023
Worked jointly with colleagues to craft informative, yet engaging posts for official New Jersey government accounts including Instagram, X & TikTok
Drafted quotes and other written content on behalf of Governor Phil Murphy
Sustained New Jersey’s position as the most-followed state government page and contributed to the creation of the page’s most-viewed reel
CONTRIBUTING WRITER Jerk Magazine | Sep 2022 - Present
Apply understanding of ever-changing Syracuse culture to create witty and engaging articles and stories
Collaborate with other student writers, designers and artists on three issues per year
Verify that all written content aligns with the prescribed editorial style and meets pre-established deadlines
SOCIAL MEDIA MANAGER The Bent Spoon | May 2022 - Aug 2022
Established the official Bent Spoon TikTok account and created engaging content on a weekly basis
Creatively introduced ice cream flavors and baked goods to the TikTok page through the “Spoonie Recs” series, which featured trusted recommendations from Bent Spoon workers
Granted coveted title of “Master Scooper”
EDUCATION
S.I. School of Public Communications & Martin J. Whitman School of Management May 2025
B.S. Advertising & Marketing
Fashion & Beauty Communications Milestone
GPA: 3.7/4.0 | Dean’s List
SKILLS
Microsoft Excel Certified
Adobe: Indesign, Photoshop, Illustrator & XD
Simmons
GWI
Microsoft: Word & Powerpoint
Social Media: TikTok, Instagram, Linkedin, Facebook, Pinterest & X
CPR/AED certified
Pleasure to have in class
AWARDS
Published in Ads of the World
Leadership Scholar Distinction (2021)
SU Orange Distinction Award (2021)
Whitman Kiebach Competition Winner (2023)